Simply Media - your experts in Web, Multimedia and Design

Barry Smyth CEO of Search Strategies uncovers some simple, yet well hidden (until now) tools, exclusively for Simply Media clients.

Tools I like & use
Marketleap is US based company that specialise in search engine optimisation but most importantly they have some great FREE search engine marketing tools.

A Link Popularity Checker to help you independently measures your website's awareness and overall visibility, also shows you who many inbound links you have + you can include your three nearest & dearest competitors in this report to see how you stack up against them.

The Search Engine Saturation tool simply refers to the number of pages a given search engine has in its index for your website domain. Not all of the search engines report this but enough of them do to create some meaningful benchmarks for your search marketing campaigns & optimisation programs.

Last but not least, the Keyword Verification tool, this verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword.

Marketleap are members of an organisation that I am a member of called SEMPO**, the Search Engine Marketing professionals Organisation, I also used these great tools on a day to day basis in my previous life as a Search Engine Marketer.

Another useful tool comes from Searchwho.com, there tool allows you to see what the SE Spiders see, whilst my blog for Search Engine Bootcamp isn't the best example, here is what the Spiders see when they crawl it.

Something I always found useful is the Search Engine Relationship Chart by a company called Bruce Clay inc, there is a flash version or a PDF version, recently they added one for Local Search which is great plus a histogram of the Search Engine Relationship Chart which is funny to look at having been involved in search for a few years.

Additional resources & useful links:
This is the link to the 15 page eBook written by Glenn Murray of Devine Write which is a great resource for anyone interested in online copywriting & linking - SEO Secrets by Glenn Murray of Devine Write

**SEMPO Mission: SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.

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Search Strategies are a Northern Beaches company specialising in tutoring small to medium enterprises in the skills of everyday search engine optimisation.

If you would like to find out more about their upcoming events, please contact Barry Smyth on 02 8004 0891 or barry@searchstrategies.com.au