Sick of jargon? We like to keep things simple.

ABC | DEF | GHI | JKL | MNO | PQR | STU | VWXYZ

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A: Adobe Flash | Animated | Anchor | Applet | ASP

B: Blog | Bookmark | Breadcrumbs | Browse

C: Click | Click-though | Copywriting | CMS | CSS

Adobe Flash
A bandwidth friendly and browser independent vector-graphic animation technology. As long as different browsers are equipped with the necessary plug-ins, Flash animations will look the same.

With Flash, users can draw their own animations or import other vector-based images.

Flash was known as FutureSplash until 1997, when Macromedia Inc. bought the company that developed it. In 2005 Adobe purchased Macromedia, so this technology, formally Macromedia Flash is now Adobe Flash

Animated Gif
A type of GIF image that can be animated by combining several images into a single GIF file. Applications that support the animated GIF standard, GIF89A, cycle through each image. GIF animation doesn't give the same level of control and flexibility as other animation formats but it has become extremely popular because it is supported by nearly all Web browsers. In addition, animated GIF files tend to be quite a bit smaller that other animation files, such as Java applets.

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Anchor
In desktop publishing, to fix a graphical object so that its position relative to some other object remains the same during repagination. Frequently, for example, you may want to anchor a picture next to a piece of text so that they always appear together.

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Applet
A program designed to be executed from within another application. Unlike an application, applets cannot be executed directly from the operating system. With the growing popularity of OLE (object linking and embedding), applets are becoming more prevalent. A well-designed applet can be invoked from many different applications.
Web browsers, which are often equipped with Java virtual machines, can interpret applets from Web servers. Because applets are small in files size, cross-platform compatible, and highly secure (can't be used to access users' hard drives), they are ideal for small Internet applications accessible from a browser.

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ASP

Abbreviated as ASP, a specification for a dynamically created Web page with a .ASP extension that utilizes ActiveX scripting -- usually VB Script or Jscript code.

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Blog
(n.) Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs often reflect the personality of the author.
(v.) To author a Web log.
Other forms: Blogger (a person who blogs).

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Bookmark
(v) To mark a document or a specific place in a document for later retrieval. Nearly all Web browsers support a bookmarking feature that lets you save the address (URL) of a Web page so that you can easily re-visit the page at a later time.

(n) A marker or address that identifies a document or a specific place in a document.

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Breadcrumbs
A Web site navigation technique. Bread crumbs typically appear horizontally near the top of a Web page, providing links back to each previous page that the user navigates through in order to get to the current page. Basically, they provide a trail for the user to follow back to the starting/entry point of a Web site and may look something like this:

home page --> section page --> sub section page

This technique also is referred to as a bread crumb trail.

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Browse
(1) In database systems, browse means to view data. Many database systems support a special browse mode , in which you can flip through fields and records quickly. Usually, you cannot modify data while you are in browse mode.

(2) In object-oriented programming languages, browse means to examine data structures.

(3) To view formatted documents. For example, you look at Web pages with a Web browser. Browse is often used to mean the same as surf.

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Click
(v) To tap on a mouse button, pressing it down and then immediately releasing it. Note that clicking a mouse button is different from pressing (or dragging) a mouse button, which implies that you hold the button down without releasing it. The phrase to click on means to select (a screen object) by moving the mouse pointer to the object's position and clicking a mouse button.

Some operations require a double click, meaning that you must click a mouse button twice in rapid succession. Shift clicking refers to clicking the mouse button while holding the Shift key down.

(n) (1) The pressing down and rapid release of a mouse button.

(2) In the World Wide Web advertising industry, selection of a banner ad by a user. The effectiveness of Web advertisements are measured by their click-through rate - how often people who see the ad click on it.

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Click-through
The process of a visitor clicking on a Web advertisement and going to the advertiser's Web site. Also called ad clicks or requests. The click rate measures the amount of times an ad is clicked versus the amount of times it's viewed.

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Copywriting
Process of writing text.

CMS (Content Management System)
Software that enables one to add and/or manipulate content on a Web site.

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CSS
(1) Short for Cascading Style Sheets, a new feature being added to HTML that gives both Web site developers and users more control over how pages are displayed. With CSS, designers and users can create style sheets that define how different elements, such as headers and links, appear. These style sheets can then be applied to any Web page.

The term cascading derives from the fact that multiple style sheets can be applied to the same Web page. CSS was developed by the W3C.

(2) An abbreviation for cross-site scripting.

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