SIMPLY GIFTS E-NEWSLETTER
Client: Simply Marketing Group Pty Ltd
Completed: 2005
Brief
- Provide simple information to a growing mailing list, positioning Simply Gifts as a thoughtful and well presented supplier of online gifts.
- A fresh and uncomplicated layout
- Snapshots of information and teaser pictures to draw users into site for purchases and more information.
- Easy to create on a monthly basis
- Help generate expectations of a high calibre of product
Design
Simply Gifts point of difference is presentation. For this reason a tactile, yet uncomplicated newsletter was essential. Its simplicity of content means that it is not intimidating to read through. The main pic helps set the right feel, whilst the content pictures help draw the reader to the appropriate articles.