MAX POWER WEBSITE - www.edetail.com.au & www.edetail.com.au/nrn/
Client: Max Power
Completed: 2006
Brief
- Help launch Max Power as the inaugural e-detail (online pharma presentation) service to its pharmaceutical clients
- Create an easy to use, professional interface in which to present the e-details to the medical industry
- Provide information on the service to both target markets and boost the Max Power profile online
The Max Power e-detail service "not right now" is a fresh approach to presenting detailed medical information. Split into two subsites the "marketing" version directed at their customers works closely with the branding, keeping the design vibrant, a little quirky and above all, different. The site reflects this in an energetic orange gradient with succinct text areas. Clear and simple navigation helps keep this site "straight to the point". The doctor's subsite is a little less energetic to help create a more subtle interface, essential for professionally presenting the e-detail list and administration. The similar layout of the two subsites
Function
There is a lot of functionality going on "behind the scenes" of this seemingly basic site. The whole site uses "Fresh 1.0" as a content management system, together with an e-detail control panel for uploading the presentations, adding/viewing/modifying new registrants and monitoring statistics collected through the client side interface. A pharma client log in provides information on success of current campaigns, whilst a doctor log in takes users to an area to view and participate in presentations and votes.