LOANS.COM.AU CONCEPT WEBSITE
Client: First Mac
Completed: (designed) 2004
Brief
- Establish the online identity as a youthful and dynamic financier for generation X and Y
- Balance of professionalism and credibility with an easy to use "funky" and "fun" interface
Design
Based on the branding, created by Simply Media, this fun, funky interface uses stylised illustrations, and a 1-2-3 step layout to create an "easy" feel to what could otherwise be a stuffy, complicated topic. This lighter approach to the finance industry would be vital for capturing the "Generation X/Y" market
Function
When launched will feature live approvals and real time transactions 24/7